As the beauty and wellness world welcomes the newest Sweet Treats collection, our team was thrilled to bring the launch to life with a thoughtfully designed and luxurious PR mailer box. Created for both the UK and Australia markets, this packaging celebrates indulgence, charm, and the collection's essence – sweet, sensory self-care.
The objective was to design a cohesive outer packaging for the UK and AU PR boxes, while tailoring the internal structure to suit each region’s curated product set. The outer box features a vibrant raspberry hue, capturing the sweetness of the range and making an instant visual impact.
A key design highlight is the gold foil print, elegantly applied on both the outer card and the acetate window. This print offers a premium look while peeking at the goodies inside. Spot UV cherries and delicate line work were applied to the lid and inner glass-like surfaces to enhance the visual story. A lifestyle image is planned for the inside of the lid to further immerse recipients in the Sweet Treats world.
Outer Dimension: 27.5 x 32 x 11.5 cm
Material: Rigid cardboard with EVA foam insert
Features: Gold foil stamping, Spot UV print, acetate window
Despite the identical outer structure, the inner compartments were carefully tailored:
1 x 500ml Shower Gel
1 x 265g Body Butter
1 x 350g Body Scrub
The EVA foam securely holds these full-sized products, ensuring they arrive pristine. Extra polystyrene was added beneath the shower gel to elevate it within the box, creating a visual centerpiece reminiscent of a previous Apple PR box concept.
4 x 45g Mini Body Butters (one of each scent)
1 x 100ml Body Oil in Dulce de Leche
A colored food-safe insert with four dividers was crafted to house the minis and oil snugly. The layout was confirmed with physical samples to ensure a precise fit.
The insert sits 2.75 cm below the top edge of the box, echoing the feel of a premium unboxing experience. Our team adjusted the depth of the insert while maintaining the overall box dimensions to preserve the structural integrity and outer aesthetic.
This thoughtful depth adjustment and refined print finishes ensure the Sweet Treats box delivers a cohesive brand experience from the first glance to the final unboxing.