Client: TYPE BEA
Partner Brand: Douglas
Project Type: Limited-Edition PR Mailer Box
Launch Target: February 2025
Objective: Create a high-impact mailer box to elevate the TYPE BEA x Douglas collaboration and ensure secure, beautiful delivery for influencer and press outreach.
Our goal for the TYPE BEA x Douglas collaboration was to craft a premium unboxing experience that captured both brands’ commitment to luxury, modernity, and storytelling. The result was a custom lunchbox-style mailer with a magnetic closure and multi-layered interior, combining precision engineering with refined aesthetics.
The mailer’s exterior sets the tone with striking simplicity and sophistication:
Material: Premium metallic silver cardstock, echoing TYPE BEA’s established secondary packaging.
Logo Treatment: A large blind-embossed TYPE BEA logo for a tonal, ink-free visual effect that exudes understated luxury.
Closure & Handle: Designed in a lunchbox format with a secure magnetic closure and a folded PMS 142 C Douglas-branded sticker wrapped around the handle to seamlessly integrate dual branding.
Box Dimensions:
Height: 225mm
Length: 348mm
Width: 70mm
Product Cavities: Custom-cut internal compartments hold six different product formats securely during transport and display:
G1: 136H x 52W mm
G2: 172H x 52W mm
G3: 172H x 52W mm
G4: 177H x 62.5W mm
S1: 95H x 50W mm
S2: 148H x 42W mm
This molded structure ensures each product fits perfectly and remains undisturbed throughout the shipping journey and unboxing.
Inside, the box unfolds into a dual-paneled experience designed to inform and inspire:
Color: PMS 142 C
Content is organized into three vertical columns:
TYPE BEA Brand Overview
Founders’ Quote – An empowering message from Rita and Anna
Douglas Retailer Information – Reinforcing the collaborative partnership
A precision-molded tray showcases each product, inviting recipients into a curated beauty ritual upon opening.
Each mailer box includes a curated set of cards and stickers to reinforce the brand message:
Material Mix:
Metallic silver cardstock for a cohesive look
Linen-textured cardstock for tactile variety
Cards:
G1: Features a brand bio in black ink
Remaining Cards: Product information and user tips, all printed in high-contrast black
Stickers:
Sticker 1: Semi-transparent PMS 142 C plastic, laser-cut TYPE BEA logo, placed on the right-hand panel
Sticker 2: Branded fold-over seal for handle or card embellishment
We engineered a custom shipper box and PE bag tailored for influencer mailouts and media kits to ensure product integrity during water and long-distance transportation. This layer protects the mailer's aesthetic and structural integrity regardless of delivery conditions.
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Milestone
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Deadline |
| First Round Samples | 15-Dec-24 |
| Final Production Wrap | 10-Feb-25 |
Our collaborative workflow, design precision, and materials sourcing all aligned to deliver a fully-realized mailer that bridges beauty and functionality.
The TYPE BEA x Douglas mailer delivers a tactile, luxurious, secure PR experience. From its embossed silver exterior to the thoughtful storytelling inside, it reflects the brand’s values of quality, elegance, and intentional design, making it as memorable as the products it holds.